Last week, we held another one of signature impact data chats. It was a lively discussion with a diverse group of evaluators, foundations, nonprofits and impact investors interested in sharing strategies for using data to support fundraising and communication of impact. See some of the#resources shared below. Please feel free to suggest other resources and send us links, we will continue to build this resource list through your comments.
Different Ways to Present Data
Below we highlight some strategies shared in the Impact Data Chat for presenting data to support fundraising efforts.
Infographics and Creative visualization of a problem or social issue: Creative visuals that surface issues and data trends can be used to illustrate the depth of a problem to inspire people to take action. For example Mona Chalabi visualizes research and data related to current social conversations in artistic, fun and creative wayshat inform, create awareness and also encourage you to take action. https://www.instagram.com/monachalabi/?hl=en
Framing the unmet demand: Visuals that show need and unmet demand and that give clear action steps. Philanthropy’s Response to the Call for Racial Justice has a great example of this, showing the mismatch between pledges and allocations in funding flows. https://racialequity.org/mismatched/
Case studies: Case studies, and especially visual impact stories, can help organizations tell their story in a data driven way that humanizes their key wins. You can use quotes, videos and contextualize impact numbersm adding voice and character to traditional reporting. Here are some examples of case studies that ImpactMapper has produced to show the power of impact storytelling through visual case studies. https://www.impactmapper.com/sdg5-projects/pastoral-womens-council
Articulating your value and unique contributions: to a change process with stories and data. The ImpactMapper Evaluation of Charge, uses data trends and case studies of businesses to illustrate their unique contributions.
In addition, ImpactMapper holds learning events at their retreat center Havn in the Norwegian fjords.
Other Tips from the Community:
In addition to sharing resources, we had a great discussion around tips when conducting evaluations for impact. A few tips from our discussion appear below.
Get back to basics of gathering data that can be used and that provides insights on strategy and implementation
Stop producing logic models or theories of change that are too detailed and do not give you the data you need to make decisions on:
how you might implement more effectively
how you might engage, advocate and be influential in the ecosystem
connect with the right communities and partners to make change happen
Make sure to define terms, especially in cross-cultural and cross-national evaluation or research work.
Terms and language matters.Translations can change the meaning of concepts and outcomes you want to track. Linguistic, cultural and social barriers to effective measurement are all issues that we need to have on our minds when we're working cross culturally. Some steps you can take include
Engage the participation of stakeholders/communities at multiple phases, but especially in the designing phase of the overarching theory of change/logframe.
Engage the communitywhen you're developing instruments to make sure that you have definitional issues and measures aligned with the community's understanding.
Create processes for people to define success on their own terms without necessarily having indicators come from the top down.
Use all of your data, especially the qualitative data.
Some tips for translating qualitative data into quantitative data appear in this manual written by Alexandra Pittman.