Our mission

At ImpactMapper, we believe in challenging the status quo and transforming how we track, measure and communicate social impact.

Why ImpactMapper?

Many of our current tools for tracking social impact are overly burdensome and focused on minutiae that take creative time and energy away from the field. More often than not, we privilege quantitative metrics in the sector, often because they are easier to measure, but they don’t tell the whole story—especially when thinking about longer term societal change processes, like increasing human rights and eradicating racial and gender inequalities, which takes longer than 2-3 years to achieve. This means that we might not be funding the right change-makers that will truly transform the world and end social, racial and gender inequalities. We can and must do more.

We have built a platform to make it easy for users to track trends lying latent with stories, and other text data formats, so they can be tracked along with other quantitative metrics. We help organizations think through what data could be useful and a catalyzing force for good in communities. We also help our clients think through institutionalizing processes for creating of cultures of learning and offer a platform so users can easily share lessons across different groups.

ImpactMapper has been built on a strong foundation of social justice values (equality, participation, voice) and based on the needs of and collaborations with feminist, human rights and social justice advocates and evaluators.


Alexandra Pittman

Alexandra Pittman

Founder & CEO

Sanjukta Moorthy

Nancy Yu

Chief Impact  Officer

Sanjukta Moorthy

Mariana Servidio de Castro

Director of Operations and Finance

Sanjukta Moorthy

Gabriel Sandoval

Lead Full Stack Developer and ML/AI

Jagadha Sivan

Lisa Hanley

Senior Impact Research Lead

Glaiza Veluz

Glaiza Veluz

Project Coordinator & Research Analyst

Paul Rail

Victor Antunes

Lead Full Stack Developer

Paul Rail

Natalia Bonilla

Social Media & Communications Analyst

Paul Rail

Ruby Ng

Full Stack Designer

Paul Rail

Divya Hariharan

Impact Research Lead

Join our team

Social responsibility

Social responsibility

We reinvest the majority of our gross revenues into our sustainability, growing our reach and serving our community by delivering on our social mission.

Our founding

ImpactMapper was founded as a Public Benefit Corporation in March 2015. Our Founder, Alexandra Pittman, bootstrapped and built the product through her revenues consulting with feminist and social justice groups on M&E until 2016. At this time, ImpactMapper received its first seed grant and support from Oak Foundation, and subsequent support came from Oak and Katapult in 2017. In 2021, Innovation Norway supported ImpactMapper to conduct research on human and environmental rights index, called the HERO Index, to track corporate performance. We are currently speaking with other like minded donors and collaborators who want to transform the space and support the development of the go-to product for the entire philanthropic and nonprofit sector.

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